DIY Flyers
Flyers are great for promoting workshops, seminars, free info evenings or open days, but the cost of professional production can be too expensive for one-off events. Instead, why not create a DIY flyer with our 10 tips?
- Create a Strong Headline
A great headline means your flyer will probably do well, whilst a poor one is likely to mean your flyer is never even read. Do think about benefits, do make it interesting, do speak directly to your target market, and don't make it your practice name. E.g. "Tone up ready for summer", "Stop smoking the easy way", "Want to avoid hayfever this summer?" - Keep Text Brief
The text should expand on the headline without being too long and wordy. Keep the text focussed on benefits and your reader, rather than being all about you. You're aiming to entice the reader to take the next action - maybe calling you, or visiting your website - rather than tell them absolutely everything they need to know about your offer. However, if you are advertising an event, then include details of when and where it's being held. - Use a Strong Call to Action
Make sure your flyer asks the reader to take action. You could use something as simple as "Call Peter on 13 xx xx to find out more," but a time-limited offer is great for creating a sense of urgency - e.g. "Book by 15th August to save 10%." You can also have a backup action if the reader is not quite ready to take the big step - e.g. "Book now on xxxx xxxx or visit www.mywebsite.com for more info." - Include Contact Details
Obvious really, but offer lots of different ways for the reader to get in touch - phone, email, post, website. Mentioning your actual name is also supposed to improve response rates. - Minimise Fonts & Colours
To keep your DIY flyer looking pro, keep colours and fonts to a minimum. A good tip is to choose 1 font for the body text, varying size and weight for interest. You can use a different font for the headline if you like, or just use the same font in a larger size. For colours, black, white and a single highlight colour ensure impact without being overwhelming. - Whitespace is Essential
Don't try and fill every square inch of your flyer. Whitespace is a design term for space with nothing in it, and it gives your design room to breathe. - Imagery
Photos are optional, but if you do use them, make sure they’re good quality (300dpi with good focus and lighting etc). A single larger photo adds more impact than several smaller ones. - Go Double-Sided
Consider adding supporting info to the back of your flyer to make the most of the space available - although this can make your flyers harder to print! Choose from the following ideas: info about yourself, testimonials, a list of therapies or conditions treated, a coupon or special offer, or a map of your location. - Distribution
Letterbox drops tend to have a poor response rate. The best places to distribute your flyer are the places that your target market frequents - e.g. the local gym for sports related services, or the early childhood health centre for a mums & bubs yoga class. - Test and Refine
Try out different headlines, different offers, different distribution methods and so on to refine your flyers over time. Vary one element at a time and measure to see which gets the best response. One easy way to do this is to use a different booking code for each test you do.
Flyers are a great cost-effective way to advertise your practice, a specific service that you offer, or a workshop or event that you're holding. Don't forget to proof-read carefully before printing!
Like to read more?
Enter your email address below, and we'll send you our free newsletter - Therapist Marketing Monthly. Each issue is packed with tips and strategies to help you market your practice!
Your privacy is important to us. We don't share your email address with anyone else and will cancel your subscription whenever you request it.